Charlotte Gough, who has more than 38,000 followers on Instagram, where she provides helpful tips on making money through selling items on Amazon, demonstrated how the closure provides an opportunity to make some extra cash.

As a chain which was once a fixture of high streets throughout the UK closes the doors of all its remaining branches, one woman has demonstrated how this could be an opportunity to make some extra cash. Last month GAME announced all its stand-alone UK high street stores would close as it entered administration.

The company is one of the only remaining physical gaming companies still operating as the sector moves increasingly towards digital purchases. The company's three remaining stores in Lancaster, Sutton, and Dudley's Merry Hill shopping centre will close their doors, although 200 concessions in branches of Sports Direct and House of Fraser, as well as its online store, will remain.

Charlotte Gough, who has more than 38,000 followers on Instagram, where she provides helpful tips on making money through selling items on Amazon, demonstrated how the closure provides an opportunity to make some extra cash.

In a clip posted to the social media platform, she said: "GAME has gone bust, and, with all of its locations shutting in the UK there are hundreds of clearance deals to be had."

Charlotte showed the shelves of a GAME concession within a Sports Direct store, lined with products with reduced stickers on them, including a copy of Grand Theft Auto V for the Xbox Series X, reduced from £29.99 to £20.

She continued: "With most of their stores residing within Sports Direct, the once game sections now look like this, with heavily reduced items to clear stock fast. There's so much up for grabs, like this Mario LEGO set, which I can make £30 profit when selling on Amazon."

Although GAME traditionally sold video games, consoles, and accessories, in recent years it had also stocked gaming-related items and merchandise, such as toys, clothing, and board games.

People expressed their views on the comments of Charlotte's video. One said: "You could tell Game was ending when they started selling more merch than games." Another wrote: "They were always expensive as could find item elsewhere cheaper."

Someone else said: "The thing is once supermarkets started selling games for cheaper, there wasn't much point going to the high street stores. Then their pre-order bonuses became lacklustre, you hardly got any points on your reward card, and ordering from other online retailers was cheaper.

"For me there was no point to shop there. Finally, my local branch got put in right at the back of Sports Direct and that for me was a great reason to not even go in to browse."

This marks the second time that GAME has entered administration, having previously going through the same process in 2012. Mike Ashley’s Sports Direct took over the gaming store as part of a £52 million bailout in 2019, with the parent company rebranding to Frasers Group in the same year.

GAME’s managing director, Nick Arran, will also be leaving the company after nine years at its helm. In 2023 he told GamesIndustry.biz: “Gaming is our core business and we will be [the] last man standing selling physical video games.”

However, market data has shown a dramatic change in how gamers are buying their media.

In the same report, Arran explained digital game sales accounted for 45 per cent of the market - but that number shot up to 75 per cent after the covid-19 pandemic, and the physical games market has struggled to recover ever since.