A Chinese Porsche owner covered his luxury sports car with 90 flyers of missing children, garnering significant attention online.

Recently, a Porsche 718 from Kunming, in southwestern China’s Yunnan province, went viral on Chinese social media, with many residents posting about their encounters with the eye-catching vehicle.

They filmed the car not for its luxury appeal, but for the striking sight of the flyers featuring missing children that adorned it from bumper to bumper.

The owner, Du Lin, explained that his car displays information about 90 missing children, which he obtained from the charity website Baby Come Home. He personally designed the car wrap using the flyers.

The Baby Come Home website, founded in 2007 by volunteers Zhang Baoyan and her husband Qin Yanyou, aims to assist parents in searching for their missing children at no cost. Over the past two decades, more than 400,000 volunteers connected through the site have successfully helped 15,000 families reunite.

Families seeking help from Baby Come Home include those who had to abandon their children due to financial hardships, as well as those whose children were abducted.