With a firm objective to conquer North American retail shelves and consolidate its positioning in the region, Costa Rica is participating with a prominent commercial delegation at Expo ANTAD 2026, held from May 19 to 21 in Guadalajara, Mexico.

The business group is coordinated by the Costa Rican Foreign Trade Promoter (PROCOMER), taking advantage of the fact that this event is widely considered the most important meeting point for the retail sector, supermarket chains, and major department stores across Latin America.

A Delegation Focused on Quality and Sustainability

The Costa Rican presence in Guadalajara is strategically divided into two business modalities to maximize the impact of national companies, ranging from consolidated consortiums to micro, small, and medium-sized enterprises (MSMEs):

  Shared Space Pavilion: Companies featuring in-person exhibition booths and individual counters to physically display their goods to international buyers, alongside scheduled agendas for direct business matchmaking.

  Walking Show Modality: Business representatives participating via commercial prospecting missions, allowing them to explore the massive 52,000 m² exhibition floor, generate face-to-face contacts, and analyze the latest consumer trends firsthand.

The Costa Rican offer stands out particularly in the Food & Beverages and Specialized Industries categories—sectors where the country enjoys an excellent international reputation thanks to its focus on sustainability, food innovation, and quality certifications backed by the Essential Costa Rica country brand.

Mexico: A Natural and Competitive Market

Expo ANTAD annually gathers over 35,000 professional visitors and more than 1,200 exhibitors from around the world. For Costa Rican exporters, attending this forum is highly strategic; Mexico represents an ideal platform due to active trade agreements and a massive consumer market that is constantly evolving in terms of logistics and technology.

In addition to opening doors to Mexican self-service chains, the trade show traditionally serves as a direct springboard to access the highly coveted Hispanic market in the United States, as distributors from North America widely attend the event in search of healthy, authentic, and high-quality Latin American products.

With this trade mission, PROCOMER and the private export sector reaffirm their commitment to diversifying markets and expanding Costa Rica’s commercial footprint in the world’s premier business arenas.

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