Everyone says Gen Z has stopped spending. Coach built its growth strategy by betting the opposite. At Cannes Lions, Brian Sozzi sits down with Tapestry CEO Joanne Crevoiserat to discuss how Coach is winning younger luxury shoppers, why brands have just 60 seconds to make an impression, and what the next generation of consumers really wants. The conversation explores retail, consumer behavior, AI, luxury, and why emotional connection—not just price—is driving growth. Timestamps 00:00 Why Coach is growing 01:16 The 25 million opportunity 02:25 Gen Z's first 60 seconds 03:56 AI trains store associates 05:32 Coach's heritage advantage 07:26 The state of the consumer 08:18 Why Gen Z keeps buying 09:50 Planning for the holidays 10:25 The future of gifting #coach #genz #retail #luxury #consumerbehavior #marketing #canneslions #yahoofinance == AlphaSpace by Yahoo Finance: A Professional-Grade Investment Platform Built for Everyday Investors. 👉 https://finance.yahoo.com/about/promos/gold/alphaspace?ncid=100003571