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A Certified Partnership With Profound Helps Foundation Turn AI Visibility Investment Into Measurable Outcomes for Brands

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HALIFAX, Nova Scotia — Foundation Marketing announced it has joined Profound’s inaugural Agency Certification Cohort. Every Foundation engagement can now open with the same enterprise measurement that supported Bitly’s continued growth as the most cited brand in its category.

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The certification recognizes agencies with proven expertise in measuring and improving how brands appear across generative AI platforms. Foundation is one of 18 agencies certified in the inaugural cohort.

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AI has become the first place many B2B buyers research vendors, build shortlists, and increasingly make purchasing decisions. A growing share of the sources those AI answers cite is community content, led by Reddit. Foundation’s April 2026 analysis of 57.2 million citations across five major AI platforms found that Reddit was the largest external source cited for B2B SaaS brands, accounting for 20.8% of all external citations.

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Nearly one in three external sources AI cites when helping buyers discover B2B software now comes from Reddit (30.9% of citations on unbranded discovery queries).

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Foundation has already proven this approach on one of the web’s most competitive AI search battlegrounds. Over a 12 month engagement, Foundation transformed Bitly’s Reddit presence from a dormant branded subreddit with just 38 members into an owned content engine, shifting the program’s primary KPI from referral traffic to AI citation share. Measured across 218 tracked prompts in Profound, Bitly now holds:

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The full case study is published at https://foundationinc.co/case-study/bitly That same measurement discipline is now part of Foundation’s core offering. Foundation now offers every client a Profound powered baseline audit at the start of an engagement, showing where the brand stands in AI answers before any strategy is set. Foundation combines those insights with strategy and execution, measuring citation share, share of voice and sentiment across the AI platforms that matter most to each client’s buyers. Results are tracked against the original baseline, with continuous monitoring identifying competitive shifts and emerging opportunities. This allows strategy and investment to be aligned with measurable outcomes.

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Foundation and Profound know each other’s work because they’ve experienced it from both sides of the relationship. Since 2025, Profound has trusted Foundation to strengthen its own AI visibility, while Foundation has relied on Profound’s technology to measure and optimize client performance. That is the confidence behind Foundation’s place in the inaugural cohort: earned through real world results, shared experience and a partnership tested in practice.

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“Buyers now ask AI before they ever visit a website, and those answers are increasingly shaped by community conversations,” said Ross Simmonds, CEO of Foundation Marketing. “Profound shows brands where they stand today. Our job is to improve where they stand tomorrow. Together, measurement and execution create accountability. Clients can see where they started, track progress over time and invest with confidence because every strategic decision is backed by data.”

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“Foundation has demonstrated that AI visibility is measurable and improvable when the right strategy is paired with the right data,” said Trevor Pyle, Head of Growth Marketing at Profound. “They’ve used Profound to help clients establish a baseline, identify opportunities and track meaningful progress over time. Their work with Bitly shows exactly what’s possible when measurement and execution work together, which is why we’re excited to welcome them as one of our inaugural certified agency partners.”

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About Foundation Inc.

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. is the world’s leading AI visibility agency. The premier full service B2B digital marketing and content intelligence agency serves global enterprise software and SaaS brands. Foundation specializes in AI search visibility through content strategy, advanced distribution, and channel-specific strategy for Reddit and YouTube. The agency combines technical SEO with data driven content marketing. This approach helps brands earn sustainable search traffic, social discovery, and AI recommendations across modern answer engines. With a global team, Foundation operates on a simple philosophy: create once, distribute forever. For more information, visit

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About Profound

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AI is the new front door to every business. Profound is the first agentic marketing platform: one that knows your brand, surfaces opportunities, answers the why behind your metrics, and puts Agents to work, freeing your team for the work only they can do. Trusted by 16% of the Fortune 500 like Walmart, Wayfair, and U.S. Bank, Profound is designed to help you understand and control how your brand shows up in AI Search. Learn more at TryProfound.com.

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Contacts

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Media Contacts

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Foundation Marketing

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David Rielly

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Director of Partnerships

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Profound

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Layla Baradaran

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Communications

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