Great brands don't just sell products. They create culture. The Gap Inc. (GAP) CEO Richard Dickson joins Yahoo Finance Executive Editor Brian Sozzi at the 2026 Cannes Lions International Festival of Creativity to discuss the narrative and story that the company's brands want to present, especially as it expands its creative partnerships with popular artists and musicians. Timestamps 00:00 Why Gap is winning again 00:42 The cultural conversation 01:35 Finding the next creators 02:31 Authenticity matters 03:27 Returning to Gap's roots 05:04 Consumer spending trends 06:04 Pricing and value 07:04 Managing tariffs 07:47 The future of Gap #canneslions #gap #branding #marketing #retail #consumerbrands #business #yahoofinance == AlphaSpace by Yahoo Finance: A Professional-Grade Investment Platform Built for Everyday Investors. 👉 alphaspace.finance.yahoo.com/?ncid=100003571