Nigel Sylvester didn't build one of the biggest brands in action sports by chasing sponsorships. He built it by creating his own lane. Brian Sozzi sits down with BMX icon Nigel Sylvester to discuss creativity, brand building, why authenticity matters more than endorsement deals, his partnership with Jordan Brand, and how he's turning a lifelong passion into a global business. The conversation explores entrepreneurship, storytelling, content creation, Michael Jordan, creativity, investing, and why the best careers are built by following your own vision—not someone else's. Timestamps 00:00 Welcome to Cannes 00:30 What defines a pro athlete? 00:53 The bike chose him 01:31 Building a global brand 02:24 Why saying no matters 03:55 More than just riding 05:43 How new tricks are created 08:03 Thinking beyond competition 09:03 Investing in the X Games 10:43 Lessons from Michael Jordan 13:27 Building Bike Air 15:37 The future of creators 19:02 Create your own lane #powerplayers #nigelsylvester #entrepreneurship #creativity #branding #michaeljordan #briansozzi #yahoofinance == AlphaSpace by Yahoo Finance: A Professional-Grade Investment Platform Built for Everyday Investors. 👉 https://finance.yahoo.com/about/promos/gold/alphaspace?ncid=100003571