Daniel Lubetzky agreed to sell KIND in 2008 for $20 million up front and another $20 to $40 million on a performance formula. The buyer got cold feet over trademark and production issues and pulled out. A few years later, he says, they came back offering billions. The founder and former CEO of KIND tells Ian Schwartzman what he had actually been aiming for, why he hired partners who thought nothing like him, and what he still asks himself about selling to Mars. Timestamps 0:00 Why kindness might be the business advantage 1:04 What his father told him at nine about Dachau 2:40 The four Cs and the builders movement 5:27 KIND was born the year his father died 7:27 The last time he cried 8:38 Where he still thinks he screws up 10:09 A nice culture against a kind culture 11:38 Why not to hire someone who sees what you see 13:29 How his own creativity could have broken KIND 15:00 The 2008 offer, and who actually walked away 17:11 Nobody wants you until everybody wants you 18:39 Why he needed Mars for global distribution 20:02 Whether selling was the right decision 22:02 The collectible card #KIND #DanielLubetzky #Entrepreneurship #BuiltDifferent #YahooFinance == AlphaSpace by Yahoo Finance: A Professional-Grade Investment Platform Built for Everyday Investors. 👉 https://finance.yahoo.com/about/promos/gold/alphaspace?ncid=100003571