In hindsight, it was only a matter of time before Esha Yusof joined the growing ranks of Malaysian shoppers being drawn to Chinese e-commerce giant Pinduoduo. Esha is a relative newcomer. She signed up in July, more than half a year after the platform launched in Malaysia – and has been smitten with it ever since. Rock-bottom prices, a vast range of products and seamless payments through a popular local e-wallet make it easy for the 32-year-old to spend an average of 500 ringgit (US$122) a month...