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From DW’s Inside Europe, Lars Bevanger reports on a company in Manchester, England, that’s helping to meet the growing demand for women’s soccer merchandise.
July 16, 2026Updated: July 16, 2026
England fans applaud during the 2027 Women’s World Cup qualifying soccer match between Spain and England in Mallorca, Spain, June 5, 2026. Joan Mateu Parra/AP
Spain and Argentina will face off on July 19 in the 2026 FIFA World Cup finals.
Men’s soccer has always gotten plenty of attention and money, but women’s soccer is reportedly the fastest growing game globally, with millions of young girls joining for play on the pitch — and scrambling for merch.
From our partners at Deutsche Welle, DW, Inside Europe’s Lars Bevanger reports on a company in Manchester, England, that’s helping to meet the growing demand.
Click on the player to hear the full story.
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