Toy phone

In this global product study, we’ll compare the value of exported toys by the two major toy categories specifically traditional toys versus consumer video games. This article’s focus is to identify the key countries that supply the different types of toys furnished via the international marketplace.

Combined exports of different types of toys from all countries were worth a total US$92.5 billion in 2025. That dollar amount results from a -5.9% decrease for toy exporters over a five-year period starting from $98.3 billion in 2021.

Year over year, overall international revenues from exported toys accelerated by 10% compared to $84.1 billion in 2024.

During 2025, the value of exported traditional toys excluding video games amounted to $63.2 billion or 68.4% of the global total. Video games accounted for the other 31.6% of the global total (up from 23.7% in 2024) and representing a subtotal worth $29.2 billion in the most recent year.

By value, the world’s top 5 most lucrative exporters for all types of toys are mainland China, Vietnam, Czech Republic, Germany and Poland. Collectively, that cohort of leading toy suppliers generated approaching three-quarters (71.9%) of global export sales for toys on global markets during 2025.

Applying a continental lens, Asian countries sold the highest dollar worth of exported toys during 2025 with shipments totaling $64.3 billion or 69.5% of the overall total. In second place were toy exporters located in Europe at 25.4% while another 4.7% of worldwide shipments of toys originated from North America.

Tinier percentages came from sellers in Oceania (0.16%) led by Australia and New Zealand, Latin America (0.14%) excluding Mexico but including the Caribbean, then Africa (0.13%).

For research purposes, the 4-digit Harmonized Tariff System code prefix is 9503 for traditional toys assessed a dollar value in this article. Examples include wheeled toys such as tricycles, scooters and pedal cars; doll carriages; dolls; and other children’s playthings.

The 6-digit HTS code for video games includes consoles and other game machines. Specifically excluded are any items operated by any means of payment, and therefore likely to be found in casinos or other entertainment establishments.

 
By value, the listed 15 countries shipped 90.5% of all toys exported in 2025.

Among the above countries, the fastest-growing exporters of all toys since 2021 were: Vietnam (up 359.8%), Hungary (up 70.8%), Belgium (up 60.1%) and Mexico (up 58%).

Those countries that posted 5-year declines in their international sales of toys were led by: Hong Kong (down -37.7%), Japan (down -25.4%), mainland China (down -22.7%) and Germany (down -13.4%).

Below are the 15 countries that exported in 2025 the highest dollar value worth of traditional toys excluding video games.

The total amount spent on exported traditional toys slipped by -10.9% since 2021 to $63.2 billion for 2025, and flatlined by a -0.7% drop from 2024 to 2025.

 
By value, the listed 15 countries shipped 91.2% of all traditional toys exported in 2025.

Among the above countries, the fastest-growing exporters of traditional toys since 2021 were: Vietnam (up 196.8%), Belgium (up 74.1%), Hungary (up 72.7%) and Mexico (up 66.5%).

Those countries that posted 5-year declines in their international sales of traditional toys were led by: Hong Kong (down -61.4%), mainland China (down -24.5%), United States of America (down -14.3%) and Germany (down -13.6%).

Below are the 15 countries that exported in 2025 the highest dollar value worth of video games. This product category encompasses video consoles and machines, excluding any items operated by any means of payment.

The dollar total spent on exported video games considered more as consumer toys expanded by 7.1% to $29.2 billion since 2021, and spiked by 43.8% from 2024 to 2025.

From 2024 to 2025, worldwide exports of non-monetary video games declined by -10%.

 
By value, the listed 15 countries shipped 94% of all video games exported in 2025.

Among the above countries, the fastest-growing exporters of video games since 2021 were: Cambodia (up 4,474%), Vietnam (up 825.4%), Malaysia (up 196.2%) and Singapore (up 54.8%).

Those countries that posted 5-year declines in their international sales of video games were led by: Japan (down -30%), Netherlands (down -22.6%), mainland China (down -16.9%) and Germany (down -13.2%).

Based on Value Today’s World’s Top Toys Companies List, showcased below are the global leaders in manufacturing toys including video games. Shown within parentheses is the city and country location for the headquarters of each business.

The global toy suppliers are listed in descending order based on the value of each company’ market capitalization.

Mainland China serves as home to half of the above world leaders in manufacturing toys.

The one Canadian competitor, Spin Master, is notable for its production of video games.
 

See also Top Video Games Exports by Country, Exported Paintings and Drawings by Country, Grapes Exports by Country and Top Soft Drinks Exporters by Country

Research Sources:
Central Intelligence Agency, The World Factbook Field Listing: Exports – Commodities. Accessed on October 5, 2026

Forbes Global 2000 rankings, The World’s Biggest Public Companies. Accessed on October 5, 2026

International Trade Centre, Trade Map. Accessed on October 5, 2026

Value-Today, World’s Top Toys Companies List, Central Intelligence Agency. Accessed on October 5, 2026

Wikipedia, Toy. Accessed on October 5, 2026