Amit Malviya’s reign as the BJP’s online czar came to an end on Monday (August 17, 2026) after an 11-year run, with Deepak Mhaske, former social media convenor for the party in Chattisgarh, being appointed in his place.

Many reasons are being put forward for Mr. Malviya’s exit: the length of time he stayed in the position, a new party president wanting to bring in his own people and even the need for the BJP for a fresh look at how to engage Gen-Z on social media — that is, the rather obvious point that 2026 is not 2014.