New foldable iPhone Duo devices on display during Apple's event at the Steve Jobs Theater in Cupertino, California. | Photo Credit: REUTERS

Apple recently concluded its “Surprise and shine” event on September 9, 2026. The keynote took place on a Wednesday, continuing Apple’s broader practice of holding its flagship iPhone launches during the second week of September, even though the company has often opted for Tuesdays in recent years.

Among the devices launched at the event was Apple first foldable -The iPhone Duo, iPhone 18 Pro and Pro Max, Apple Watch 12, Apple Watch Ultra 4, and Airpods 5 with regular and wireless charging case.

The highlight of the event was the iPhone Duo, Apple’s first foldable iPhone, which the company saved for the finale. The device drew considerable attention both online and offline, with many observers praising the seamless transition animation between the cover display and the larger inner screen. However, its pricing sparked equally intense discussion in India, with some users describing the nearly ₹3 lakh starting price as difficult to justify given its US starting price of $1,999 (approximately ₹1.75 lakh)

Also launched at the event was the iPhone 18 Pro Max that starts at ₹1,79,900 for the 256GB variant, while the 512GB, 1TB and 2TB models are priced at ₹2,04,900, ₹2,54,900 and ₹3,29,900, respectively. The smartphone will be available in Burgundy, Glacier, Silver and Black colour options.

The iPhone 18 Pro is priced at ₹1,64,900 for the 256GB model, with the 512GB, 1TB and 2TB variants costing ₹1,89,900, ₹2,39,900 and ₹3,14,900, respectively. It will also be offered in Burgundy, Glacier, Silver and Black finishes.

The Apple Watch Series 12 starts at ₹56,900 and will be available in 42mm and 46mm case sizes, while the Apple Watch Ultra 4 starts at ₹1,09,900 and comes in Natural Titanium and Black Titanium finishes.

On the audio front, the AirPods 5 are priced at ₹14,900, while the AirPods 5 with Wireless Charging Case are available for ₹17,900.

Below are the Apple India prices of the devices launched at “Surprise and shine” event held in Cupertino, Califonia and its availability.

iPhone Duo

256GB ₹2,99,900

512GB ₹3,24,900

1TB ₹3,74,900

2TB ₹4,49,900

Colours: Star White, Night Sky

Pre-orders: October 16

Available from: October 23

iPhone 18 Pro Max

256GB ₹1,79,900

512GB ₹2,04,900

1TB ₹2,54,900

2TB ₹3,29,900

Colours: Burgundy, Glacier, Silver, Black

Pre-orders: September 12

Available from: September 18

iPhone 18 Pro

256GB-₹1,64,900

512GB-₹1,89,900

1TB-₹2,39,900

2TB-₹3,14,900

Colours: Burgundy, Glacier, Silver, Black

Pre-orders: September 12

Available from: September 18

Apple Watch Series 12

42mm starts at ₹56,900

46mm starts at ₹56,900

Pre-orders: Available now

Available from: September 18

Apple Watch Ultra 4

Natural Titanium starts at ₹1,09,900

Black Titanium -starts at ₹1,09,900

Pre-orders: Available now

Available from: September 18

AirPods 5

Price: ₹14,900

Pre-orders: Available now

Available from: September 18

AirPods 5 with wireless charging case

Price: ₹17,900

Pre-orders: Available now

Available from: September 18

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Published on September 10, 2026