Biju Kassim, Managing Director & CEO, Global SS Beauty Brands

Global SS Beauty Brands Ltd, a wholly-owned subsidiary of Shoppers Stop, is eyeing strong growth in FY27 riding on the premiumisation trends in the beauty sector. The premium beauty and fashion distributor has partnerships with marquee global luxury and premium brands.

This includes Armani, Prada, Valentino, Ralph Lauren, Versace, Clarins, NARS and Michael Kors, among others, in categories like fragrances, skincare and make-up.

Biju Kassim, Managing Director & CEO, Global SS Beauty Brands Ltd, told businessline, “We are still a young company and FY26 was a very strong year. We have almost grown by 100 per cent at revenues of about ₹426 crore. This translates into a GMV of about ₹650 crore. In the past three years, we have been growing on an average of 90 per cent year-on-year.”

Growth path

Some of the global brands in the company’s portfolio have scaled up nearly 2-3 times compared to the previous fiscal. 

“We expect to see similar growth momentum in FY27. We will definitely see strong double-digit growth significantly outpacing the industry growth rates. Our near-term ambition is to get to ₹1,000 crore in terms of GMV,” said Kassim.

Talking about FY27 strategy, he said, “Our focus will be on further elevating our portfolio of global brands, enhancing consumer experiences, and driving meaningful growth across categories. We are also optimistic that some more brands, who are looking at entering the Indian market, are likely to get added to the portfolio.”

Higher disposable incomes, growing access through e-commerce and more awareness through social media is making affluent Indian consumers spend more on beauty products. However, Kassim pointed out that India’s beauty consumption still remains lower than comparable markets.

In terms of expansion, the company on an average looks at adding 5-7 new exclusive brand or boutique stores annually. Talking about the online channel, Kassim said, “Since our portfolio is skewed towards prestige and luxury brands, currently about 28 per cent of our business comes from the online channel. But for some brands, the share of online channel is as high as 50 per cent. So it varies depending on the brand and category.”

Published on June 4, 2026