Procter & Gamble Chief Financial Officer Andre Schulten tells Brian Sozzi that the US consumer is remarkably resilient even as it splits in two. The consensus is that AI shopping agents commoditize brands. Schulten argues the opposite: agents rank on published information, and the companies with decades of studies, trials and reviews are the ones algorithms can verify. He also says forecasting is no longer a job a human should do. Featuring Brian Sozzi, Executive Editor, Yahoo Finance Andre Schulten, Chief Financial Officer, Procter & Gamble Watch the full episode of Sozzi Unleashed: https://www.youtube.com/watch?v=W8MO0NEw3NU Timestamps 0:00 A 4% organic sales quarter, ahead of expectations 1:43 What happens when diesel and gas eat into the budget 3:29 "The US consumer is remarkably resilient" 4:37 Tide Liquid at a 60% premium, growing high teens 5:39 Superiority at every price point, and a 30-day clock 6:59 Pampers went from 20% growth to 50% after a rival's safety scare 8:34 What AI agents change about the business 10:09 "Forecasting is no longer a task that a human should do" 11:39 Why big brands have the advantage #PG #AI #Consumer #SozziUnleashed #YahooFinance == AlphaSpace by Yahoo Finance: A Professional-Grade Investment Platform Built for Everyday Investors. 👉 https://finance.yahoo.com/about/promos/gold/alphaspace?ncid=100003571